Blog Archive Friday Factoid Kellogg is a MarketingNo, Waita Consulting School

Blog Archive Friday Factoid Kellogg is a MarketingNo, Waita Consulting School As we all know, Kellogg is just a marketing school, right? Actually, no. A quick glance at the schools Web site reveals that a whopping 41% of its Class of 2009 went into consulting, and only 20% went into marketing, its second most popular field. Yes, McKinsey, Bain, BCG, Deloitte and Booz were the school’s top hirers in 2009, followed by JNJ, a healthcare/marketing firm, in sixth.   Kellogg students credit their management labswherein first-year students work on a consulting project and are mentored by consultants from leading firms (before their summer internships)with preparing them for success in their internships and full-time positions. Meanwhile, a variety of other hands-on experiences are also available, including the “Global Lab” (students work with an international firm), “Advanced Topics in Marketing” (students analyze a marketing issue and present it to management) and “Leading the Mission Driven Organization” (students offer management expertise to n onprofits).  Not to worry, though, if you are interested in marketing, Kellogg still has ample resources for you. Share ThisTweet Friday Factoids Northwestern University (Kellogg)