Geographical Segmentation Of South Korea - 1756 Words

2.1 Segmentations 1ï ¼â€°Geographical segmentation South Korea is located in Northeast Asia, with a country area of 98,445 KM2. The Surface Area is about 99260 km Squares, with about 2/3 of the surface is covered by mountains and hilly countryside dotted with cherry trees. The geographic situation limits the country’s agriculture and leads to a high-price-rental and composed space condition of real estate in most of the major cities. The capital is Seoul, with is located in the north part of the country, with an increasing population of 10,349,312 in 2016. Due to the special geographic situation, South Korea highly relies on import. South Korea imports $639Billion in total goods services and exports$728Billon. Net exports indicate a trade surplus of $89.2B, which may lead to an economic development but in the meantime, it may result to higher prices and a devalued South Korean Won. The charts below show the percentage of import and export in South Korea’s GDP: By 2013, the South Korea generated $3.2 billion, which if of 7.5% of the Asia–Pacific office services and supplies market geography segmentation. The table listed below is the entire Asia-Pacific market in office services and supplies market geography segmentation: From the table we can see that even with a much larger population, India couldn’t exceed South Korea too much neither in market shares nor in quantities. And this table demonstrated that South Korea had the potential market that we can explore.Show MoreRelatedWal Mart Is An American Company1524 Words   |  7 Pagespercent of the company’s shares. The company has expanded its business through venturing into external markets such as China, the United Kingdom, North Korea, South Korea, North America, and so forth. However, these markets have produced mixed results in terms of the level of success and profitability. For instance, the German market and the South Korean markets have turned out to be less favorable for the company. The company has launched a new line of products in a bid to improve its competitiveRead MoreDiversification and Mode of Entry into Foreign Markets: Asian Airlines Case Study1294 Words   |  5 Pagesservices they provide in the industry will become one of the primary advantages the airline will attain. The aspect of quality control will be achieved through penetration into various markets by adopting strategies like differentiation and market segmentation (Hitt et al, 2008). The diversification strategies will allow the company to penetrate into global markets thus increasing its revenue earnings significantly. The airline will need to use branding technique in the process of penetrating foreignRead MoreHong Kong Tourism1597 Words   |  7 Pagesand provide an overview is Hong Kong. Hong Kong is one of the two special administrative regions of the People s Republic of China; the other is Macau. Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. Covering an area of 1,104 square kilometers (425 square miles), the territory is made up of Hong Kong Island, the Kowloon Peninsula and the New Territories. At the core is Victoria Harbour, which separates Hong Kong Island from Kowloon andRead MoreEssay on Canada Goose3565 Words   |  15 PagesIndividual Case Study: Canada Goose: The South Korean Opportunity ‘ Question 1: The six important factors to consider about South Korea’s culture is their values, norms, religion, education, social mobility, and American influences. South Korea was built up by many core values, however the most important being Confucianism. Confucianism was founded over 2000 years ago in the fifth century BC and was the official ethical system of China (Hill, Rihcardson, amp; McKaig, 2009). The value ofRead Morehuman resource961 Words   |  4 Pagesfields these areas. that it contains Hong Kong, Macau, Guangzhou, and Shenzhen. that it has the authority to impose embargoes upon its trading partners. Which of the following provinces of China shares the closest economic ties with South Korea? Answers Liaoning Jilin Heilongjiang Guangdong Hainan    If a company were to focus on market planning that involved specific actions and allocation of resources, the company would be using _____ planning. Answers Read MoreEssay Airpork Case Study Analysis Report2742 Words   |  11 Pagesfrom A$200,000 to A$113 million within few years. APL is an Australian company that focuses on creating a profitable future for Australian pork industry, with support of federal government. Australian pork industry is unique by itself. Due to its geographical location, animal farming is much safer from animal and other diseases and viruses. One of the most important competitive advantages of Australian livestock is their healthy herds and disease free cattle. World meat consumption is increasing everyRead MoreSales and Marketing Hell Pizza Report6768 Words   |  28 PagesSocial Events 11 5.0 Competitive analysis. (Tina) 12 5.1 Competitors 12 5.2 Points of Difference 12 5.3 Position in the Market 13 5.4 Future competitors 13 6.0 Market segmentation, target marketing and positioning (Mila) 14 6.1 Geographic segmentation 14 6.2 Demographic segmentation 15 6.3 Behavioural segmentation 20 6.8 Positioning Map: (Tina) 21 7.0 Product Strategy (Mila) 23 8.0 Price Strategy (Mila) 25 9.0 DISTRIBUTION STRATEGY (Mila) 27 10.0 COMMUNICATION STRATEGY (Mila) 28 Read MoreMarketing Communications Strategy - Tesco4875 Words   |  20 PagesMarketing communications plan – Tesco Planning for integrated marketing communications The overall marketing communications campaign is analogous to a war. The many battles within the campaign are the communications mix elements or geographical areas targeted. For example the advertising campaign is a series of advertisements, and the activities that help produce them, which are designed to acieve interrelated goal. Intererated marketing communications, 2009 Like most business plans, the intergeratedRead MoreDigi Marketing Analysis2398 Words   |  10 Pagesmaximizing the companys strengths and business opportunity. SEGMENTATION TARGETING POSITIONING (STP) In order to survive running a business, it is crucial for DIGI to know their market segmentation, targeting and positioning so that DIGI can target their customer accurately and efficiently. After segmentation, targeting and positioning, management will then uses the most appropriate strategies to achieve the companys goal even faster. SEGMENTATION At this stage, DIGI will have to differentiate theirRead MoreFootwear Industry Analysis4679 Words   |  19 Pages.................................................................................... 3 3.1) Environmental Analysis ......................................................................................................................... 4 3.2) Segmentation ........................................................................................................................................ 6 3.3) Factors Affecting Demand ..........................................................................